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Making Financial Literacy Fun with Scott Donnell

Today on the Dads with Daughters Podcast we bring you Scott Donnell. Scott Donnell is a father of three and a serial entrepreneur that has been working to help kids better understand financial literacy. Today, I talk to Scott about fatherhood, but also about his new company GravyStack.

Scott and others created GravyStack because kids are not learning enough about money before they leave the nest. As he explains, schools don’t teach it, banks don’t care about kids, and parents are crazy busy (or they may not know where to even start). This is why our country has a $1.57T student debt issue, and 76% of young adults fail basic financial literacy tests.

Before GravyStack, Scott created Apex Leadership Co. to raise money for schools and teach leadership to 6,000,000 kids across America. He also helped to create My First Sale, which taught thousands of kids to launch their own small business, along with entrepreneurial skills like pricing, selling, profit, and more. 

Kids learn better by doing, but kids won’t do it unless it’s fun (or we nag them). GravyStack uses the power of play to remove resistance and build empowered, self-motivated kids.

Play is one of the most impactful ways kids can learn. That’s why we’ve created a highly engaging educational game that your kids will want to play. GravyStack integrates learning into play to teach children valuable lessons about money while they have fun, which means you don’t have to nag them to learn.

Kids learn better when they’re self-motivated rather than forced to learn. This is why allowance and other externally imposed systems do not work and lead to nagging, resentment, and unfulfilled promises. GravyStack is designed to give kids agency. Kids are able to earn their own money, set their own goals, and make choices about their finances. When kids are involved in the decision-making process, they are more likely to see things through to the end.

GravyStack lets kids watch the money flow through their Money Machine into their Save, Spend, and Share Jars. Seeing the flow of money from beginning to end is what helps kids understand and manage it with confidence. The financial stability this skill gives kids is what allows them to grow up and create their most meaningful and fulfilled life.

GravyStack was designed by subject matter experts, guided by child psychologists, and gamified by behavioral learning game experts who know the science behind FUN. With 10 exciting levels about saving, investing, and earning, the world of Windfall engages kids in play and immerses them in a compelling storyline, so they naturally retain more of the educational information.

GravyStack will be launching very soon and you can stay connected to this here.

If you’ve enjoyed today’s episode of the Dads With Daughters podcast we invite you to check out the Fatherhood Insider. The Fatherhood Insider is the essential resource for any dad that wants to be the best dad that he can be. We know that no child comes with an instruction manual and most are figuring it out as they go along. The Fatherhood Insider is full of valuable resources and information that will up your game on fatherhood. Through our extensive course library, interactive forum, step-by-step roadmaps and more you will engage and learn with experts but more importantly with dads like you. So check it out today!

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Christopher Lewis


Christopher is the co-founder of Fathering Together and the Chief Information Officer. He is the father of 2 daughters that are now in their tweens and teens. He started Dad of Divas, a blog to share his own personal experiences in being a father in 2007 and in 2018 started the Dads With Daughters Facebook Group to allow dads to connect, learn and grow together. He works in Digital Media on a daily basis, but also has over 20 years of experience in higher education administration.

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